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If you live in an area with multiple airports within reasonable driving distance, check the rates at each of them. You might find a substantial discount if you fly into one airport over another.
Typically, though not always, smaller airports in smaller cities or towns will be cheaper to fly into. Consider the price differential, if there is one, and then add any additional expenses such as cab fare or gas money to get from the airport to your final destination. This will give you an idea of the most affordable flight to take, airport to arrive at, and method of transportation once your plane lands.
Southwest Airline Vacations coupon codes may get you into one airport for less money than another one 15 miles away. American Airlines discounts might be cheaper at yet another airport. Location is clearly very important when prices are determined.
If you are using a vacation package through a company like Orbitz.com or Travelocity you may or may not have a choice of airports. If you are taking an individual flight that is not part of a travel package, you will most likely have a few more options.