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Let's say you take a vacation somewhere like Ireland or France. You want to be able to see the countryside, but you do not necessarily want to be restricted to bus tours and seeing the things someone else says you will see when they say you will see it.
It's your vacation. You want a little freedom to explore your surroundings. Through companies like Travelocity and Avis, you can get car rental discounts that will save you a bundle on a rental car. With these savings you can take your time driving around the country and see all the things you want to see according to your own schedule.
Car rental coupons are actually pretty common, but they are also commonly overlooked. All you have to do is take a minute to find one. Couponheaven.com lists major travel and rental companies and all the coupons/discounts they offer at any given time. This can also make the insurance more affordable if you choose to get it.
This is a smart way to save some money wherever you can and make your vacation that much more enjoyable.